Best Loyalty Program Apps for Shopify 2023


In the competitive world of e-commerce, businesses are constantly seeking ways to retain customers and boost their sales. One effective strategy is implementing loyalty programs. For Shopify store owners, loyalty program apps are invaluable tools that can drive customer engagement and foster brand loyalty. In this article, we will explore the four best loyalty program apps available for Shopify in 2023. These apps offer various features to help store owners create personalized rewards, increase customer retention, and ultimately, grow their business.

Loyalty Buddy


Loyalty Buddy is a top-notch loyalty program app for Shopify that has gained popularity for its user-friendly interface and robust features. With Loyalty Buddy, merchants can easily create customized loyalty programs tailored to their brand’s needs. The app allows customers to earn points for purchases, referrals, and social media interactions. Additionally, it offers tiered rewards and exclusive perks for loyal customers, encouraging repeat business and brand advocacy.

Key Features

User-friendly interface and easy setup process.

Points-based rewards for purchases, referrals, and social media engagement.

Tiered loyalty levels with exclusive benefits.

Automated email marketing to keep customers engaged.



Retainify is a comprehensive loyalty program app designed to help Shopify store owners boost customer retention and increase sales. The app offers various reward options, including cashback, discounts, and free products, allowing merchants to tailor their loyalty programs to their target audience. Furthermore, Retainify provides in-depth analytics, enabling businesses to track the effectiveness of their loyalty initiatives and make data-driven decisions.

Key Features

Multiple reward options, including cashback, discounts, and free products.

Advanced analytics for tracking program performance.

Customizable and branded loyalty program designs.

Integration with email marketing platforms for seamless communication.

3. Points Plus


Points Plus is a powerful loyalty program app that equips Shopify merchants with an array of features to engage and retain customers effectively. This app stands out for its gamified approach to loyalty rewards, making the shopping experience more enjoyable for customers. Points Plus allows businesses to offer points for various activities, such as creating accounts, leaving product reviews, and celebrating birthdays, encouraging customers to interact with the brand beyond purchases.

Key Features

Gamified loyalty program with points for different activities.

Birthday rewards and exclusive offers to celebrate customers.

Referral system to encourage customer advocacy.

Social media integration for increased brand exposure.

Loyalty Gurus


Loyalty Gurus is a comprehensive loyalty program app designed to help Shopify store owners build strong and lasting relationships with their customers. The app offers a wide range of reward options, from discounts and gift cards to free shipping, giving merchants the flexibility to design attractive loyalty programs. Loyalty Gurus also provides personalized loyalty points and rewards notifications to keep customers informed and engaged.

Key Features

Various reward options, including discounts, gift cards, and free shipping.

Personalized loyalty points and rewards notifications.

Special promotions and discounts for loyal customers.

User-friendly interface and easy integration with Shopify stores.


Loyalty program apps play a crucial role in enhancing customer retention and brand loyalty for Shopify store owners. Each of the four apps mentioned above, namely Loyalty Buddy, Retainify, Points Plus, and Loyalty Gurus, offers unique features and benefits to help businesses build rewarding relationships with their customers. By implementing a suitable loyalty program app, Shopify merchants can drive customer engagement, increase repeat purchases, and foster a loyal customer base, ultimately leading to Best Loyalty Program Apps Shopify 2023.